In a world drowning in mediocre products and forgettable ads, Seth Godin's Purple Cow slaps you awake with a bold truth: Safe is risky. Boring is death. Published in 2003, this marketing classic argues that traditional advertising (TV, billboards, spam emails) is dead. The only path to success? Becoming a Purple Cow—something so unexpected, remarkable, and jaw-dropping that people can’t ignore you. Key Concepts: The DNA of a Purple Cow The Death of ...